Just Healthy Is Not Enough

Our Philosophy

Creating smarter and healthier products is our mission. We are dedicated to healthy and fun living. It is easy to talk about diets and changed lifestyles. It is hard to transition.

At the Smart Baking Company™, we believe that healthy and fun can go hand in hand. We think that a healthy burger deservers a healthy bun to hold it. We believe that a cake can be healthy. And we believe that gluten free does not need more sugars and starch to offset the benefits. For these reasons and more, we choose to go beyond gluten free

From our bakery here in Central Florida we plan to change the world. Just Healthy is not enough. Our challenge is to create amazingly healthy, absolutely delicious and nutrient dense “fun food” that is affordable, available and NON-GMO to satisfy your familiar cravings during breakfast, lunch, snack time and dinner. Trying nearly every ingredient combination known on the market to make the tastiest and healthiest products. It took many years to develop our delicious prod­ucts that are gluten, starch and sugar free. The Smartbun® and Smartcakes® put you in the driver seat of your diet.

These products have zero digestible carbs, which make them ideal to help you control your weight. Loaded with Omega-3 fatty acids, vitamins B1, 6, 12, C+E, we have created a nutrient dense energy source that will fill you up, support your health goals and will make you feel good about your choices. All the ingredients are important for an optimal functional healthy and pros­perous you!

Here at the Smart Baking Company™ we all work together to make a difference in people’s lives.

And now we hope you can taste and experience that difference.

We hope you enjoy our products and recipe ideas to live fully and beyond gluten free.



The Smart Baking Team

From our family to yours

Making healthy food fun for everyone

It started with an idea. We believed food could be healthy AND fun. It could be delicious AND nutritious. And it should be for EVERYONE.

One Dutch family in Central Florida set out to make this a reality.

As restauranteurs and fitness buffs, we knew how hard it could be for people to choose between their cravings and their goals — so we turned to science for the solution. We spent several years in our research and development kitchen seeking out the best ingredients, trying various combinations and perfecting processes until we cracked the code on healthy baking. From this extensive research, we developed our proprietary blend of oat fiber, corn fiber, rice fiber, and flax and our cutting-edge pharmaceutical process. Smart Baking Company™ was born.

This hard work allowed us to do something hard—make truly healthy food that actually tastes great. Our Smartbuns® and Smartcakes® go Beyond Gluten Free. Sweetened with erythritol and monk fruit, they have zero sugar and starch and zero digestible carbs. They’re keto and diabetic friendly and wheat free. They’re low calorie and non-GMO. And they are high-protein and loaded with Omega-3 fatty acids and nutrients.

Turns out, the world thought our products were just as great as we did. Since our founding 2015, the Smart Baking Company™ family has grown to a team of more than 60 in our bakery in Sanford, Florida, and we’ve sold nearly 5 million Smartcakes® and Smartbuns®. We’re not stopping there.

We’re passionate about changing the way the world looks at healthy food, and we look forward to continuing to provide our customers with innovative and delicious products that support their goals and bring everyone to the table.